Yes, I have done it in the past, I think that nowadays social media marketing is essential in a good marketing campaign, most of the human traffic on the internet is on social networks, we like it more or less, and that is why spending time to build a good audience on your social networks in order to redirect them to your websites is of utmost importance.
Creating good quality and interactive content can be very effective in creating community and therefore a good audience that is interested in your website.