There may come a time where you need to work on a project for a friend or family member. When this time comes, do you like to offer your friends and family a discount that you wouldn't offer to other clients? Or do you expect your friends and family to pay the same amount that another client would pay? I feel like if you gave out discounts to friends and family, this may look bad. This could possibly lead to clients going elsewhere. Offering discounts to every potential customer looks better in my opinion.