SEO How Do You Decide Between PPC and SEO?

[Nomad]

Well, PPC and SEO both are necessary for your website, product or service, but if you have to choose one how do you decide which one should you go after? Well, my decision to choose between SEO and PPC depends on my goal.

If I need immediate visibility, traffic, engagements, sales, and revenue, I go for PPC

If I am looking for more sustainable method and get a long time benefit, I will go with SEO.

PPC is good for immediate visibility and high intent traffic. The best approach is certainly combine both. Use PPC to drive quick results and test what works. Use SEO to build sustainable, long-term traffic.

PPC It’s great for new product launch, limited-time offers, fast market testing, and SEO is for long-lasting growth and authority. PPC is great for short-term campaigns, promotions, and immediate conversions

 

[Demon_skeith]

I'm sorry, I've run a forum for nearly 18 years now and never heard of PPC. What is it?

 

[Num7]

PPC is Pay Per Click, right? It's basically ads and banners. On the other hand, SEO is all about search results and organic links.

Like you said in your post, it depends on what you're looking for. Instant, short term results. Or long term organic traffic. Or perhaps both.