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Strategy How do you build strong relationships with your members?

For tactical advice on community-building.

InMyOpinion

Trusted Contributor
Moderator
Hello everyone!

I've been thinking a lot about what it takes to build a strong, active and engaged community. I know relationships are the heart of it, but I am curious - how do you personally build and maintain those relationships?

In my opinion there is a lot a forum owner can do to build a strong relationship with their members. Some things forum owners can do can be to engage regularly and be present. Whether it'd be responding to comments and questions promptly, participating in discussions or showing appreciation for contribution it will definitely help build a rapport with your members if you engage regularly and continue to be present.

Another way a forum owner can build a strong relationship with their members is by personalization and recognition by using the members names when replying to them, acknowledging milestones such as birthdays, anniversaries, achievements etc. and even offer tailored content or recommendations based on their interests.

More so, a forum owner can create meaningful conversations by asking open-ended questions to spark deeper conversations and discussions. Encouraging their members to share their stories and experiences and hosting polls and surveys to involve them in decision-making. Making them feel like what they have to say matters.

As a forum owner you can also host exclusive events or perks such as live Q&A's, webinars and/or casual meetups. Offer exclusive discounts, contents, or early access to something special on the forum.

Forum owners can do gamification and incentives to encourage members to post/take part on the forum. Whether it'd be through leaderboards, badges, rewards, challenges or themed engagement activities or through referral programs to encourage new members to join.

The last idea I have to build a strong relationship with members is by listening and adapting. You want to gather feedback and actually implement changes when possible. Staying open to new ideas and new ways to improve engagement and by showing that you value their input by acting on it.

That being said, for those who run forums what strategies have worked best for you? Do you find that consistency is key, or is it more about personalization?
 
Building a real connection with your community isn’t just about posting updates, it’s about conversation. Ask your members about their favorite games, their dream pets, or even what brought them to your site in the first place. Treat them like friends, not just users. When people feel heard and valued, they’re way more likely to stick around, engage, and even help your community grow.
 
I stay in touch with some of my members beyond my site. I also joke around with my members that have become close friends. If you show your dedicated, and put in the work. Your members will notice.
 
Building a real connection with your community isn’t just about posting updates, it’s about conversation. Ask your members about their favorite games, their dream pets, or even what brought them to your site in the first place. Treat them like friends, not just users. When people feel heard and valued, they’re way more likely to stick around, engage, and even help your community grow.
I absolutely love this! You're so right—real connection comes from actual conversation, not just updates. When you take the time to ask about their interests, memories, or what made them join in the first place, it shows you actually care. It’s those small, everyday moments of engagement that make a community feel like home. I’ve noticed that when members feel like they belong, they naturally want to contribute more and even bring others in. Do you have any favorite ways of sparking those conversations? I’d love to hear what’s worked best for you!
I stay in touch with some of my members beyond my site. I also joke around with my members that have become close friends. If you show your dedicated, and put in the work. Your members will notice.
That’s amazing! It really shows how community goes beyond just the forum itself. When you build real friendships with your members, it creates such a strong foundation. I love that you bring humor into it too—inside jokes and shared laughs can make a space feel like home. Have you found that staying in touch outside the site helps bring people back more often?
 
I like to participate in their "Ask me" threads so I can get to know them a bit better. I also ask them questions outside that section too! For example if they mentioned they enjoy watching horror films, I ask what their horror films are.
 

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