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Strategy How do you build strong relationships with your members?

For tactical advice on community-building.

InMyOpinion

Community Enthusiast
Community Moderator
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Hello everyone!

I've been thinking a lot about what it takes to build a strong, active and engaged community. I know relationships are the heart of it, but I am curious - how do you personally build and maintain those relationships?

In my opinion there is a lot a forum owner can do to build a strong relationship with their members. Some things forum owners can do can be to engage regularly and be present. Whether it'd be responding to comments and questions promptly, participating in discussions or showing appreciation for contribution it will definitely help build a rapport with your members if you engage regularly and continue to be present.

Another way a forum owner can build a strong relationship with their members is by personalization and recognition by using the members names when replying to them, acknowledging milestones such as birthdays, anniversaries, achievements etc. and even offer tailored content or recommendations based on their interests.

More so, a forum owner can create meaningful conversations by asking open-ended questions to spark deeper conversations and discussions. Encouraging their members to share their stories and experiences and hosting polls and surveys to involve them in decision-making. Making them feel like what they have to say matters.

As a forum owner you can also host exclusive events or perks such as live Q&A's, webinars and/or casual meetups. Offer exclusive discounts, contents, or early access to something special on the forum.

Forum owners can do gamification and incentives to encourage members to post/take part on the forum. Whether it'd be through leaderboards, badges, rewards, challenges or themed engagement activities or through referral programs to encourage new members to join.

The last idea I have to build a strong relationship with members is by listening and adapting. You want to gather feedback and actually implement changes when possible. Staying open to new ideas and new ways to improve engagement and by showing that you value their input by acting on it.

That being said, for those who run forums what strategies have worked best for you? Do you find that consistency is key, or is it more about personalization?
 

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