Google is rolling out its March core update

[Cpvr]

Google has recently announced that they’re rolling out their core update for March, which may take two weeks to fully compete.

Google Search Status Dashboard

status.search.google.com

Incident affecting Ranking

March 2025 core update​

Incident began at 2025-03-13 09:00 (all times are US/Pacific).

13 Mar 2025	09:23 PDT	Released the March 2025 core update. The rollout may take up to 2 weeks to complete.

 

[Cedric]

I think something went wrong in your thread?

 

[Cpvr]

This core update will mainly focus on surfacing more content from content creators.

Google March 2025 Core Update Details​

There are three pieces of unique details Google posted about this core update.

(1) Google wrote the rollout "may take up to 2 weeks to complete."

(2) Google wrote this is a "regular update designed to better surface relevant, satisfying content for searchers from all types of sites."

(3) Google wrote they will continue "to surface more content from creators through a series of improvements throughout this year." Adding they did some efforts around this earlier and will do more later, "Some have already happened; additional ones will come later," Google said.

Below you will find the third-party tracking tools and chatter within the SEO community. The story that tells is that some feel Google was testing this core update in the wild for days or weeks prior to the rollout of this update. But as of the past day or so, volatility was pretty calm relative for a core update. That being said, as of this morning, the tools are also pretty calm, again, relative for a core update.

 

[Shawn Gossman]

(2) Google wrote this is a "regular update designed to better surface relevant, satisfying content for searchers from all types of sites."

Doubling down on search intent here!

 

[Cpvr]

Doubling down on search intent here!

I agree. Most forums will probably see an uptick in visibility and traffic.

However, Youtube creators, instagram and Tiktok may also see a boast as well. Especially in the videos and short videos section of search.

 

[Cpvr]

The march core update is done rolling out. Have you seen any shifts in your search traffic this month?



Google's March 2025 core update is now done rolling out, it took 14 days, starting on March 13, 2025 at around 12:23 pm ET and ending on March 27, 2025 at around 8:34 am ET. Google postedsaying, "The rollout was complete as of March 27, 2025."

Google March 2025 Core Update Quick Facts:​

Here are the most important things that we know right now in short form:

• Name: Google March 2025 Broad Core Update
• Launched: March 13, 2025 at around 12:30 pm ET
• Completed: March 27, 2025 at around 8:34 am ET
• Targets: It looks at all types of content
• Penalty: It is not a penalty, it promotes or rewards great web pages
• Global: This is a global update impacting all regions, in all languages.
• Impact: The normal core update - updating some of the "core systems". Google said this March update is a "regular update." Maybe content creators will see better results but not sure on that.
• Discover: Core updates impact Google Discover and other features, also feature snippets and more.
• Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's core update advice.
• Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

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