It’s clear that they want it to be more active and engaging or else they wouldn’t be rolling out AI bots.
They have a strong believe that it’ll help them attract a younger audience.
A struggle to stay relevant
As
Meta grapples with declining popularity, particularly among younger audiences, its AI-driven strategy appears to be a bold—if controversial—attempt to maintain relevance. However, the decision to flood feeds with bots risks further alienating its remaining users, especially those already disenchanted by the platform’s current state.
While Meta pitches the bots as a way to enhance engagement, many view them as a desperate measure to inflate activity and sustain ad revenue. Whether this gamble will pay off or deepen the exodus of users remains to be seen. For now, the move is seen by many as a troubling step toward an artificial and impersonal social media experience.
