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Showcasing your expertise as a freelancer is a very important thing to do. You should make it a point of duty to start creating a unique value because it’ll differentiate you from others and attract ideal clients to you.
To create a personal brand, do these 3 things:
1). You need to define your niche and specialities.
2). It's very essential to develop a consistent visual identity like a logo, colours, etc.
3). It's crucial to craft a compelling narrative like a bio for your freelance business.
If you take your personal brand seriously, you will succeed as a freelancer.