AI For Creating Marketing Materials

[Nomad]

I use AI to write emails, create press release, generate graphics, create videos, create posters, flyers, create voice overs, and so many things that I need for marketing. I frequently use different kinds of AI tools to create marketing materials. What about you?

 

[Uptrendfinancialsignal]

AI can be a game-changer for marketing productivity. I’ve heard a lot about using AI to automate marketing but I haven't tried it yet. Thanks for reminding me of this!

 

[bryak]

AI is revolutionizing the creation of marketing materials by streamlining processes and boosting creativity. With AI-powered tools, businesses can generate tailored content, from social media posts to ad copy, in a fraction of the time it used to take. AI’s ability to analyze data and predict trends helps marketers craft personalized campaigns that resonate with target audiences. Moreover, it enhances design automation, allowing for rapid production of visually appealing graphics and layouts.

 

[ken_gitahi]

AI is an incredible productivity tool, but the results you see from it will depend on the human elements you add to it. You cannot pick the content or results from an AI and send it out. You have to add the human element if you want the content to work for you.

However, AI can save you enough time that you have a few more minutes to polish or improve a marketing piece before putting it out.

 

[KatBookTrailers]

The problem with AI is that it's usually very obvious that's what has been used to do the writing or the designing. For writing, there are words that show up often like "elevate", for instance. I think AI needs to expand its dictionary usage?

As for AI graphics, there is just something about them that doesn't feel right. It doesn't feel genuine in a way? I guess I am at a loss to explain it, but maybe it's that real artists can detect it and perhaps someday the look of the graphics will be less easy to spot.

 

[fdk]

The problem with AI is that it's usually very obvious that's what has been used to do the writing or the designing. For writing, there are words that show up often like "elevate", for instance. I think AI needs to expand its dictionary usage?

As for AI graphics, there is just something about them that doesn't feel right. It doesn't feel genuine in a way? I guess I am at a loss to explain it, but maybe it's that real artists can detect it and perhaps someday the look of the graphics will be less easy to spot.

I definitely agree with you on the point about AI graphics being super easy to spot. I play an online game that uses a lot of AI generated graphics in it's updates and press releases and it's absolutely so off-putting and ugly as hell in my opinion. Anyone even reasonably experienced with graphics & AI can likely tell the difference very quickly is my suspicion.

 

[Arantor]

I think AI needs to expand its dictionary usage?

Sort of.

The problem is that words like elevate are less used normally and when they are used, they're statistically 'more interesting'. AI in the GPT sense doesn't actually 'know' anything, it doesn't really have a 'dictionary' in as much as it knows that certain words statistically go together enough to form a meaningful correlation - and just regurgitates from there.

Of course that's also not the whole story - the likes of Grammarly (which is also an AI product in the same vein) works off statistical relevance but in the opposite direction, when it talks about 'simplifying writing', it usually means trending towards what is statistically more common. The writing equivalent of writing elevator music vs a stunning concerto.

Then we have AI art tools and that's where it gets reeeeeaaaaaaally complicated. Yes, if you use Midjourney it's generated and there's a fair bet that it will be visibly noticeable. Depending on what was generated this may be more or less relevant to your situation. But, if you use Photoshop with Context-Aware Fill... you're leaning on many of the same techniques under the hood, and Photoshop has any number of tools in newest versions that are really AI-led without advertising that they are such.

I actually have a feeling that there's more marketing material out there that has AI at its heart than we currently realise because plenty of people will have started with ChatGPT and then sufficiently polished off the oddities to look close enough. That's the thing about the business world; people who can do something cheaper even if it's getting a computer to do 50% of the legwork first have an annoying habit of winning the race because the race is increasingly to the bottom.

 

[KatBookTrailers]

Sort of.

The problem is that words like elevate are less used normally and when they are used, they're statistically 'more interesting'. AI in the GPT sense doesn't actually 'know' anything, it doesn't really have a 'dictionary' in as much as it knows that certain words statistically go together enough to form a meaningful correlation - and just regurgitates from there.

Of course that's also not the whole story - the likes of Grammarly (which is also an AI product in the same vein) works off statistical relevance but in the opposite direction, when it talks about 'simplifying writing', it usually means trending towards what is statistically more common. The writing equivalent of writing elevator music vs a stunning concerto.

Then we have AI art tools and that's where it gets reeeeeaaaaaaally complicated. Yes, if you use Midjourney it's generated and there's a fair bet that it will be visibly noticeable. Depending on what was generated this may be more or less relevant to your situation. But, if you use Photoshop with Context-Aware Fill... you're leaning on many of the same techniques under the hood, and Photoshop has any number of tools in newest versions that are really AI-led without advertising that they are such.

I actually have a feeling that there's more marketing material out there that has AI at its heart than we currently realise because plenty of people will have started with ChatGPT and then sufficiently polished off the oddities to look close enough. That's the thing about the business world; people who can do something cheaper even if it's getting a computer to do 50% of the legwork first have an annoying habit of winning the race because the race is increasingly to the bottom.

You really think that elevate is less used normally? Maybe we see different sites on the internet, but for the past 2 years it's been overkill to the point that I'll leave site after seeing it! It's become a huge pet peeve for me to see "elevate" because I know that people...and companies...like to hop on the word bandwagon. One year it was "populate" at the place where I worked.

What I've done if I use AI to write, is to go through and flag the words that are overused by other marketing/advertising/etc... and I'll get my thesaurus out and choose synonyms that might appeal to more audiences, those audiences who might also be sick of overused terms.

 

[Arantor]

You really think that elevate is less used normally?

Compared to AI generated text, yes. But I'm also going off the physical history of the word 'elevate' in textual history - it had a substantial peak in literature in the 1850s and declined significantly over time.

But since it has a significant presence historically - and not so much more recently - it's a statistical outlier and shows up disproportionately in AI generated text as a result because it has no understanding of the change of language, only the summation of all the text fed into it.

(I have actually built very small scale AI projects.)

 

[Cedric]

I’ve experimented with ChatGPT a lot, and sometimes still do. It’s a good tool but you can’t let it control you. But I agree, sometimes it’s too obvious that it’s just straight off copied. I did it too in the beginning though. Guilty as heck to that. But it takes away the genuine interaction and integrity.

On a side note, I do catch myself often using more vocabulary that chatgpt has. As Arantor said, elevate, empower, etc.