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Is there a particular social media platform that you find easier to promote on than others? Do you notice that one social media site drives more traffic to your website than others? Which social media platform do you prefer for promotional purposes?

I’m feeling good today. It’s been a nice and relaxing Friday. Do you have any plans for the weekend?

Instagram has introduced a new feature that lets users add a song to their profile, reminiscent of Myspace from the early 2000s. According to shared screenshots, the chosen music will appear in the bio section of the profile and will remain there until the user decides to remove or change it. Unlike Myspace, however, these songs won’t autoplay—visitors to the profile can choose to play or pause the track. To add a song, users can navigate to the "edit profile" page and search for a track within Instagram’s library of licensed music, which is also used for Reels and posts. Once a song is selected, users can choose a 30-second snippet to feature on their profile. The feature is launching in partnership with pop star Sabrina Carpenter, whose hit "Espresso" has been a summer staple. Starting today, Carpenter's Instagram profile will include an exclusive teaser of her unreleased track "Taste," available ahead of her album launch on Friday. Instagram has announced that this new profile music feature will be the only place to hear the song before its official release. Additionally, Instagram is rolling out some hidden features related to Carpenter's upcoming album, *Short n’ Sweet*. Certain keywords, like "Sabrina" or using a coffee cup emoji, will turn temporary Notes messages light blue, and a Carpenter-branded chat theme featuring lipstick kiss marks is also being added. Source: https://www.theverge.com/2024/8/22/24225247/instagram-song-on-profile-myspace-sabrina-carpenter-teaser

Here’s what you missed in marketing and social media last week! #Top 6 Updates of the week * Meta launches new ads update, expansion of ad attributions to boost campaign performance. * Snapchat updates their ad platform with new AI tools and AR upgrades. * TikTok launches stickers for DMs and Group Chats with up to 32 people. * YouTube’s new AI Idea prompts feature for creators and simplified Channel Pages Clarification. * Meta launches analytics and creation features for Threads App. * Google Search expands AI Overviews globally and launches new updates. #Trending * U.S. is considering a breakup of Google top address Online Search Monopoly. * Ex-Google CEO says successful AI startups can steal IP and hire lawyers to ‘clean up the mess’. * Nielsen set to add big data to local ratings in all markets starting in January. * Crocs in partnership with Digitas launches Crocs Mad lab, digital experience for fans. * FTC takes on Fake AI-Generated Online Product Reviews. * Dove launches Age-Defying ‘Beauty never gets old’ ad campaign. * GroupM and Pacvue accelerate partnership with the launch of Integrated Commerce Management solution. * Starbucks replaces CEO after sales slump, stealing Chipotle CEO Brian Niccol. * Journalism preservation bill advances through California Legislature, a potential win for publishers. * Harris Campaign reserves $370M for Swing-State Ad Blitz. * Reddit announces new update to its Agency Partner Program with launch of new badges for partners. * LinkedIn is testing a new section called ‘Video For You’. * Twitch launches video stories, they needed this feature. * Mars to acquire Pringles-owner Kellanova for $36B, it’s getting salty. * Kantar and Understood.org provide new insight into impact of individuals with learning and thinking differences. * Kantar finds that globally, 11% of the population reports having a thinking or learning difference that might impact reading, writing, focus, math, or communicating with other people. * Snapchat introduces its Inaugural council for Digital Well-Being. #TikTok 🎶 * TikTok is testing Amber Alerts in user feeds. * TikTok’s new growth plan for success in U.S. includes rewarding users for inviting new creators. * TikTok accused of sending inaccurate and misleading news-style alerts to users. * CapCut rolling out new feature to create videos with AI. #Instagram & Threads 🗂️ * Instagram adds ‘Hide share count’ for reels and posts. * Instagram is testing a throwback feed, featuring old content from users. * IG is showing up a new prompt-section ‘Catch Up on Stories’. * Threads working on ability to create custom feed using hashtags or keywords. * Instagram fails to act on 93 percent of reported abusive comments targeting female politicians. #Meta 😅 * Meta expands UMG deal to Threads and WhatsApp, music is everywhere. * Mark Zuckerberg receives letter from lawmakers concerned about illicit drug ads on FB and IG. * CrowdTangle went offline this week. * Meta expands profile connections for Business Suite, easy switching. * Meta will ask US supreme court to block class/action lawsuit over Inflated metrics. * WhatsApp launches Giphy stickers and expands access to custom sticker maker. * WhatsApp working on voice chat mode for Meta AI. #X (Twitter) 🕹️ * X updates Advanced analytics for premium users with new info on age, gender and more. * Gork AI gets image generation capabilities. * Brussels slaps down Thierry Breton over ‘harmful content’ letter to Elon Musk. * X announces API V2 support for creating long form posts. * X’s gun emoji got updated again, it’s more bold now. * X will continue to pursue antitrust litigation against brand and ad groups, despite GARM shutdown. * X targeted with 9 privacy complaints after grabbing EU users’ data for training Grok. #Youtube 🕹️ * YouTube is testing longer CTV ad breaks. * YouTube testing AI chat summaries for live chat and new launch of Super Chat replies. * YouTuber tests new content discovery experiences, a feed withnmix of Long/Short-form content. * YouTube’s new experiment replaces views with likes and comments on video previews. #Google 🔦 * Google Ads API v15 to sunset Sept. 25. * Confirmed: Google’s search ranking bug is impacting large no. of results. * Google August 2024 core update rolling out now. * Publishers report ‘negligible’ traffic impact of Google AI overviews. * Goggle Ads API streamlines conversion adjustment uploads. * Google halts AdSense monetization for Russia-based publishers. * Google confirms test of more than 10 ads in shopping ad box. * Google extends deadline for Hotel Ads commission bidding sunset. * New video calling features coming to Google Meet. #Agency News * Etsy selects IPG’s Mediahub as its new media agency. * Abelson Taylor Group launches media agency AT Activate. * RAPP wins B&Q’s Loyalty and CRM accounts in major strategic partnership. * Knoxville’s Timbres acquires full-service Argentine agency Niña. * Dickies selects Backbone as its PR, influencers and affiliate marketing AOR. * Choice Hotels hires 72andSunny and Dentsu X in agency roster revamp. * Harbour announces launch of a new agency group with 2 initial acquisitions. * Svedka hires DCX Growth Accelerator to help with its rebrand. * Geeta’s, Indian food brand appoints Insiders as their new creative comms partner. * DuluxGroup appoints Howatson+Company as Selleys Creative AOR. * ActewAGL taps Affinity for full-service marketing remit. * Assembly MENA named SEO and Web AOR for Al-Futtaim Automotive. * Edelman scales global production capability. #AI 🤨 * Google’s new Gemini-powered AI features for Android are here. * Anthropic announces Prompt Caching with Claude. * Midjourney released a new web editor. * SAG-AFTRA strikes AI digital voice replica pact with startup firm Narrativ. * MIT releases comprehensive database of AI risks. * Sakana AI launches ‘The AI Scientist’, the first comprehensive system for fully automatic scientific discovery. * X released beta version of Grok-2 and Grok-2 mini. * Nancy Pelosi criticizes California AI bill as ‘ill-informed’. * Inside the Snowflake-Databricks Rivalry, and Why Both Fear Microsoft. #Microsoft & LinkedIn * LinkedIn and Magna Media Trials publish new study ‘B2B Renaissance’ about Campaign Success. * LinkedIn is testing a new feature to edit scheduled posts on LinkedIn. * LinkedIn launches links for comments, you can now copy and share a link to a comment. * LinkedIn outlines Improved Semantic Search Capacity. * Microsoft pauses Windows 11 full-screen alerts on Windows 10 after feedback. #Marketing & AdTech * Vibenomics, In-store audio firm expands programmatic reach with Yahoo DSP. * Captiv8 launches new media safety feature. * TUI bags deal to sponsor Channel 4’s Married at First Sight. * Snapchat makes significant changes to ad objects in ads manager. * Criteo is holding M&A discussions with Skai to bolster its retail media play. * US Government’s new initiative ‘Time is Money’ can put an end to hard-to-cancel subscriptions. * Shapiro+Raj launch groundbreaking AI Avatar platform for consumer insights. * Walmart’s global advertising business grew 26%, including 30% for Walmart Connect in the U.S. * Canva is back with humour-filled ad campaign, Medical Japanese Lords are designing social posts. * Brainiest AI introduces new marketing consultant feature for SMBs. * US Bank celebrates Black achievement with zines in The New York Times. * LG boosts home appliances with competition show on Prime Video. * LinkTree acquires social media scheduler tool, Plann. * Pumpkin Spice arrives early this year at QSR Menus, Krispy Kreme & more. * IAB Tech Lab expands Multi-State privacy agreement.

Chick-fil-A is planning to enter the streaming industry with the launch of its own streaming service. https://deadline.com/2024/08/chick-fil-a-hatches-streaming-service-1236044196/ What are your thoughts? Do you think a new streaming service is necessary, or not really?

There’s a wide variety of domain name registrars that you can buy your domains from, but which company do you use to manage your domains? Personally, I use Namecheap to manage my domain names, and I’ve been using them since 2004. What about you? Which domain provider do you use?

I don’t bother with vanity domains, so no, I don’t think they’re worth it. If the .com and .net extension is available, then i’d stir the client into getting them.

What countries have banned Tiktok? Amazon and Tiktok have recently partnered up, so I’m not entirely sure if they’re still going to get banned in the United States or not. I highly doubt Amazon would have made that move if that was the case.

Reviews can be a good source of backlinks as well and a great way to attract new users. It’s just like getting links on Medium. There’s some articles that state that their backlinks don’t count, but they do. Same thing with Hubpages.

What skill do you think everyone should have? Personally, I believe cooking is one skill that everyone should have. Everyone should know how to cook for themselves.

here’s some new memes!

Constellation was the last show that I watched. I started watching it last night and I’m planning on finishing the entire series today.

I like to write about the webmaster, SEO, and gaming niches. I also dabble in the social media niche, but my main focus is on gaming and SEO. I’ve been a webmaster for over 14 years, allowing me to share extensive experiences, and I’ve been doing SEO for just as long.

Hey Alex, welcome to Agora! It’s great to see you here.

I’m feeling good today. It’s been a nice and productive day so far. How’s everyone Friday treating them?

Google is rolling out its August 2024 core update, a process that’s expected to take about a month to complete. Unlike previous updates this one is designed with significant changes reflecting feedback received since the September 2023 helpful content update, which adversely affected many small and independent publishers. According to John Mueller, Google's Search Advocate, the focus of this update is to enhance the quality of search results by prioritizing content that is genuinely useful over content created primarily to rank well in search results. Mueller stated, "Today, we launched our August 2024 core update to Google Search. This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search." Google also emphasized that this update aims to support small and independent publishers by promoting their useful and original content. Mueller added, "This latest update takes into account the feedback we’ve heard from some creators and others over the past few months. As always, we aim to connect people with a range of high-quality sites, including ‘small’ or ‘independent’ sites that are creating useful, original content on relevant searches. This is an area we’ll continue to address in future updates.” Mueller also noted that the August 2024 core update is designed to better recognize and reward improvements made by sites, ensuring that the best content on the web is surfaced. Source: https://searchengineland.com/google-august-2024-core-update-rolling-out-now-445221

What rules? Meta hasn’t changed anything in years. Their rules are tight compared to other social media sites and they do like to give you warnings or bans for literally dumb things. X isn’t gaining any traction on Facebook. If anything Reddit, Tumblr and Tiktok are though.

No, we don't. This practice isn't really common anymore, but you still see hand sanitizer stations in a few places. However, a lot of people don’t wear masks anymore. Masks aren’t common at all.

Hey [mention=264]Aisling[/mention] welcome to Agora! It’s great to see you here.😃

Hey [mention=262]Shubh[/mention] welcome to Agora!

TikTok is now integrating Amazon shopping directly into its platform, enabling users to make purchases without leaving the app. Why it matters: This integration could be a game changer for advertisers, granting them access to TikTok’s vast and highly engaged user base. The seamless transition from product discovery to purchase may lead to higher conversion rates. How it works: - Amazon product recommendations will be featured in users’ “For You” feeds. - Users who link their TikTok and Amazon accounts can complete purchases directly within TikTok. - The integration will display real-time pricing, Prime eligibility, delivery estimates, and product details. The big picture: Amazon is expanding its presence across social media, having previously signed similar agreements with Pinterest, and maintaining partnerships with Instagram, Facebook, and Snapchat. Between the lines:This collaboration comes as TikTok Shop, which launched about a year ago, strives to establish itself in the e-commerce sector. TikTok users have shown mixed reactions to ads and TikTok Shop videos appearing in their feeds, raising concerns about how this new feature will be received. TikTok stated, “This shopping experience is powered by Amazon through ads placed on TikTok and allows users to complete product purchases with Amazon in TikTok’s native environment.” What to watch:Pay attention to how this integration impacts user experience and engagement on TikTok, and whether it significantly drives Amazon’s sales through social media channels. Source: https://searchengineland.com/tiktok-partners-with-amazon-for-in-app-shopping-445115

Rap gets me pumped! The beats and lyrics are absolutely my favorite. I've been a fan of rap music since I was a kid. Heavy rock is good too!

Reddit's Post-IPO Revenue Strategy: What to Expect Reddit might charge to access some subreddits in the near future. Reddit has remained relatively unchanged and free from excessive monetization, unlike many other social platforms. However, with its recent IPO, the company may be shifting gears to appease shareholders. CEO Steve Huffman hinted at potential paywalls for some subreddits during the company's second earnings call on Tuesday. "We plan to maintain the core, free version of Reddit, allowing it to flourish as it always has," Huffman stated, according to Engadget. "But we're also exploring new opportunities, such as exclusive content or private areas within subreddits." Leading up to and following its IPO, Reddit has actively sought new revenue streams. One of the most contentious moves was the significant increase in API fees, which forced many third-party apps out of the market. More recently, Reddit partnered with Google, enabling the tech giant to use Reddit posts to train its models. Additionally, Reddit now requires other search engines to pay for access to its content and has entered into a licensing agreement with OpenAI, allowing user posts and comments to train ChatGPT. Beyond monetizing user data and considering paywalls, Reddit is also exploring AI-driven search capabilities. "Later this year, we will begin testing AI-powered search result pages designed to summarize and recommend content, helping users explore products, shows, games, and discover new communities on Reddit," Huffman explained. He noted that AI-generated search could eventually become a new source of ad revenue. Reddit's Q2 earnings report revealed a 54% increase in sales from the previous year and a reduction in net losses from $41 million to $10 million. While this is promising news for investors, it remains to be seen how these changes will impact the Reddit community. Source: https://mashable.com/article/reddit-ceo-hints-subreddit-paywalls-on-the-way-earnings-call

Elon Musk's platform X, formerly known as Twitter, is once again testing a controversial design change. The latest update under consideration involves removing like, comment, and repost buttons, as well as their counts, from replies to posts. Additionally, view counts would be removed from reply posts. This potential change was discovered in the code of the most recent X iOS app, version 10.53, by user @aaronp613. While not all discovered features make it to the live platform, this finding indicates serious consideration and testing by the company. If implemented, the removal of these features would only affect the appearance of replies when viewing the original post. Clicking on a reply would still reveal the like, comment, and repost buttons, as well as view counts, on the reply's individual page. Potential Impact on X Culture Removing interaction counts from replies could significantly alter the platform's culture, particularly impacting the "ratio" phenomenon. This occurs when a controversial or unpopular post receives replies with more likes and reposts than the original post. Musk has a history of making substantial cultural changes to X, such as rebranding Twitter to X and eliminating the term "tweet." Recently, X made all users' likes private to protect those who engage with controversial content. However, X has also reversed some unpopular changes in the past. For instance, last year, the platform initially removed link headlines from posts but reinstated them after user feedback. A similar test was found in the X iOS app code last month, where like, comment, and repost buttons were removed from the main post view, requiring users to swipe to interact. As of now, this feature has not been implemented. Source: https://mashable.com/article/elon-musk-x-remove-ratio-post-replies-interaction

Hey [mention=247]Pousinha[/mention] welcome to Agora! It’s great to see you here.