With AI summaries and featured snippets, organic clicks are shrinking. Are your SEO efforts still paying off, or shifting to other channels?

Absolutely, SEO in 2025 remains crucial. While AI and new tech evolve, SEO’s core strength like quality content, user experience, and authority still drives organic traffic. It’s a long-term strategy that builds trust and sustainable growth, so patience and consistency pay off.

On 5/12/2025 at 12:52 AM, Shuva said:

With AI summaries and featured snippets, organic clicks are shrinking. Are your SEO efforts still paying off, or shifting to other channels?

The main thing to remember is that AI is still part of SEO. It’s actually surfacing and ranking content within AI-driven systems as long as your content answers real questions and delivers what users are looking for.

If you want to keep ranking well, the core SEO tactics still matter, especially backlinks and brand mentions. If you’re not building quality backlinks or getting your brand out there, your visibility will drop.

AI systems also factor in brand mentions when determining authority. For example, if you’re selling cards, it makes sense to be active on places like Reddit or Quora, helping people, answering questions, and building that presence. Without brand signals and strong link-building, your rankings (even in AI results) will take a hit.

I'm sure some of the success stories of 2025 SEO will be studied and you can find out what is going on major SEO sites like the one run by Neil Patel.

Anyway, I'm sure it's not something unbeatable, but for sure, it's a different game now.

Edited June 25Jun 25 by Jayson

SEO still has its place in searchable methods.

SEO on YouTube for example has a place where people use the search functions, but SEO isn't as important on YouTube as it once was. Now titling, thumbnails, and your hook is more important because more a more people are using the watch pages and Shorts to view video content than the search, thanks to the algorithms being used.

For forums, I feel that SEO is still useful in some ways. You can create good content, articles, and name/description sections better for SEO. Definitely work on RELEVANT back links from trusted sources. Non-relevant doesn't do much for you regardless of what people say, Google has noted on this time and time again.

For blogs, SEO is still quite important and easier to manage since you're producing the core content.

However, at the end of the day, no matter what you're doing online - it all falls down to giving searchers or viewers value and high-quality content. Because if they click on your stuff, don't stay long and click back and go somewhere else, that means your content failed to meet their needs and that's where your ranking will start to tank. The ole pogo sticking!