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YouTube Is Swallowing TV Whole, and It’s Coming for the Sitcom
YouTube now commands 12% of U.S. TV viewing, surpassing Disney and Netflix.
Creators like Alan Chikin Chow and Dhar Mann are shifting from Shorts to full sitcom-style shows.
Ad dollars are booming, and investor interest is surging as studios form around creator-led content.
YouTube now earns more ad revenue than all broadcast networks combined and is closing in on Disney’s total media revenue.
Source: https://www.bloomberg.com/news/feat...reators-compete-with-hollywood-studio-sitcoms
YouTube now commands 12% of U.S. TV viewing, surpassing Disney and Netflix.
Creators like Alan Chikin Chow and Dhar Mann are shifting from Shorts to full sitcom-style shows.
Ad dollars are booming, and investor interest is surging as studios form around creator-led content.
YouTube now earns more ad revenue than all broadcast networks combined and is closing in on Disney’s total media revenue.
Source: https://www.bloomberg.com/news/feat...reators-compete-with-hollywood-studio-sitcoms