Will blogging remain a profitable and relevant pursuit in this era of AI-powered search? (1 Viewer)

[Cpvr]

Blog owners have managed to do well over the years, especially with ads, affiliate marketing tactics and sponsorships.

However, with the rise of AI searches being more prominent now, will blog owners start losing money and become less important?

Or is there still room for blog owners to continue to earn from their blogs in this day in age?

 

[Shawn Gossman]

Blog owners have managed to do well over the years, especially with ads, affiliate marketing tactics and sponsorships.

However, with the rise of AI searches being more prominent now, will blog owners start losing money and become less important?

Or is there still room for blog owners to continue to earn from their blogs in this day in age?

Yes, I think blogging is still popular and can remain profitable even in the age of AI search enhancements.

You need to do 2 things:

(1) Adapt by learning and master AI in terms of search engine optimization. Those who don't adapt will be left behind. We've seen this countless times in the past with other tech like responsive mobile websites and the use of apps. Don't get left behind.

(2) Don't reply completely on SEO. You need to have and master multiple marketing and promotion strategies for your blog. First and foremost, you need to build a community where AI can't infiltrate. Build a forum or some form of online community. Create a newsletter and build your mailing list. A community and a newsletter are two sources of audience building that give you a DIRECT line to your audience without algorithms or AI being able to stand in the middle. Focus on not just building a community but building a community that is loyal to your blog content. Loyalty and trust is what you need to accomplish.

There are other techniques out there besides search engines and those techniques are still working great for bloggers.