Marketing What Is Social Proof and Why It Matters for Your Brand

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Social proof refers to organic content such as feedback, reviews, testimonials, or comments posted by real customers on public platforms like social media, blogs and forums. These are not paid content and the people who post are common people and not paid influencers or marketers. Since this comes as a voluntary act from a common individual, it offers validation and builds trust, which can dramatically increase your conversions.

Positive reviews can boost your sales overnight, while negative ones can drive away potential customers. Therefore, you need to encourage your satisfied clients to leave honest reviews and share their experiences to build credibility and attract new buyers.