Using Reddit as a Keyword Research Tool to find Topics around your Niche

[Cpvr]

When working with niche topics, it can be tough to figure out a content strategy because traditional keyword research tools like GSC, Ahrefs, and Semrush often lack data on highly specific or emerging discussions.

But there’s an easier way—Reddit.

By using a simple Google search operator:

site:reddit.com [your topic]

You instantly unlock a wealth of discussion threads related to your niche.

Why Reddit is a Powerful Keyword Research Tool
Real User Discussions – Unlike keyword tools that rely on search volume estimates, Reddit reveals actual conversations happening in real-time.

Unfiltered Pain Points – You get direct insights into what people are struggling with, which makes it easier to create content that genuinely helps.

Content Ideation & Strategy – Beyond just keywords, Reddit provides full discussion contexts, helping you craft content that aligns with real user intent.


If you’re struggling to find content ideas, Reddit might just be the most underrated tool in your arsenal. Have you tried using it for keyword research? What has your experience been like?

 

[Matthew]

I’ve not tried this yet but I see the value in this. Reddit seems to THE forum of the internet now a days. I usually read through Reddit before making a big purchase or make a major decision. I’ll have to try this as I open up my 3D printing forum.

 

[Cory]

I've used the "site:" operator all too often to find relevant topics on websites. This is a good tip since Reddit has a vast array of subjects that pertain to any niche. If you want to start a community and keep it relevant, I imagine using Reddit as a research tool is a great way to do just that. Reddit and AI are probably the most common tools people use for new topic ideas.