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Growth Steps to growing a social media following for Community Building

For discussions related to expanding the member base.

Cpvr

Community Advisor
Moderator
One of the main factors I’ve found helpful for building a real following on social media is actively engaging with others. It’s not just about dropping links, it’s about building relationships. If you want to grow a presence, you’ve got to show up and actually talk to people.



If you’re consistently engaging with other users, it helps build a community around your account. People start recognizing your name. They pay attention to what you’re saying, especially if you’re bringing value and talking about things they care about.



Building an audience on social media is key because it gives you reach beyond your forum. It creates more visibility, more opportunities to connect, and helps support your forum’s growth. If you’re in “webmaster talk” discussions with other admins, and you’re sharing real input, chances are they’ll want to check out the forum you run. Not just because you dropped a link, but because they respect your voice.



Same thing applies for gaming-related discussions. Do a quick search, see what people are talking about in your niche, and jump into the conversation. Don’t promote right away. Be part of the community first. Make genuine connections, and when the time’s right, it’ll feel natural to invite them to your forum.




At the end of the day, it’s all about contributing. Even if you’re not big on social media, it’s a space we can’t ignore anymore. It’s where people are hanging out and if we want to grow our communities, that’s where we’ve got to show up too.


What methods have you used to grow a social media following?
 
Totally agree with this., showing up and actually engaging makes all the difference. I’ve noticed that when I take the time to genuinely comment on others’ posts or join conversations that interest me, I start seeing more interaction on my own stuff too. It’s definitely a two-way street. Plus, how are people supposed to know you're there if you don't comment, like etc.

For me, I try to focus on being present in spaces where my target audience already hangs out. Whether it’s makeup groups, local community threads, or even just chatting in the comments of someone else’s post, I’ve found it builds trust. People start recognizing you, and that connection ends up being more powerful than any random link drop. It's far more successful and people don't tend to just ignore your message, report you or block you if they've seen you around a bit.

Something else that’s helped is consistency. Not just with posting, but with how I show up. I try to keep my tone and messaging aligned with my brand and stay approachable. It’s easier for people to feel connected when they know what to expect from you. I've noticed that with some groups I follow people's personality changes as the group title changes and that's just not for me. I get that sometimes you're more excited or connect more with something but being fake is also going to raise some flags, and they aren't the green ones lol.

For me I've grown just by starting to follow people, comment on their posts and ask people questions. People want to feel like they are being heard and their posts are getting seen so if you give them that space they will in turn be curious as to who you and your brand are.
 
This is a great approach, it doesn't make you look like a spammer. If you look like one, chances are people will not go and check out your community.
 

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