Reddit looks to UK, India, Brazil and the Philippines to spur international growth

[Cpvr]

Reddit is concentrating on international markets such as the U.K., India, Brazil, and the Philippines to bolster its user base.

More than 50% of Reddit’s user base is outside of the U.S., the company’s chief operating officer, Jen Wong, told CNBC in an interview.

Wong highlighted India, signaling that English-speaking users from the country are engaging in topics like cricket and Bollywood.

“India’s growing really rapidly. We see a big opportunity in India,” she told the publication.

The company plans to expand on its translation efforts as it aims to expand its machine-learning-based translation feature to over 30 countries through 2025, CEO Steve Huffman said in October.

The U.S. still accounts for 83% of Reddit’s total revenue, per its third-quarter results. Wong told CNBC that the company plans to expand its local advertising to other countries.

Source: https://techcrunch.com/2024/11/28/r...the-philippines-to-spur-international-growth/

 

[gwolf666]

Discounting the United Kingdom, in each of those countries there are millions of inhabitants, so it is an excellent idea to focus on those countries, it will definitely drive enormous international growth, so I think it is an excellent idea no matter how you look at it.

 

[Arantor]

Discounting the United Kingdom, in each of those countries there are millions of inhabitants,

There are millions of inhabitants in the United Kingdom too. And they're statistically more likely to have more money to spend than the population of Brazil or the Philippines.

It might only be a little island but it has 1/5 the population of the US in 1/50th the area, 1/3 the population of Brazil and over half the population of the Philippines.