Strong communities are built on shared goals and trust.

Reddit is now falling in Google search

Cpvr

Trusted Contributor
Community Moderator
Reddit is starting to lose some of its rankings on Google after dominating Google for quite sometime.

It seems like Reddit, the site that ranks well for every single query in Google Search, is starting to see a small but visible ranking drop in Google Search. It seems Reddit is losing Google Search visibility when you look at its ranking reports in Semrush and Sistrix.

I spotted this in the comments here where one person said, "Reddit got hit!" They then shared this Semrush chart showing the dip in the past day or two (around January 7th) in Google search visibility:

Semrush Reddit

Here is a Sistrix chart Glenn Gabe shared with me:

Sistrix Reddit

It is super early but it seems Reddit has seen some sort of ranking drop with Google Search in the past couple of days.

I am not sure if this will upset it's $60 million deal with Google - maybe this is just temporary?

Meanwhile Stackexchange and Quora seem to be doing well on Google Search (but no real change around the 7th).

Here is Quora:

Quora

Here is Stackexchange:

Stackexchange

Update: Glenn Gabe also shared his thoughts on X and wrote:



Heads-up, there was a lot of volatility on January 7th, with Reddit seeing a potential drop there as well... Note, it's super early, but I am seeing a lot of movement on 1/7 across sites with UGC. I still need to dig in much further, but worth noting that a number of UGC sites, forums, etc. are surging or dropping then.


For Reddit, I am seeing drops across several tools, and when digging in, there are potentially several factors at play. I see Reddit dropping for many branded queries, so that could be a relevancy adjustment by Google. Also, the "What people are saying" SERP feature does contain Reddit often, but Reddit could be dropping in the organic results. Also, I'm seeing Reddit drop across both the organic results and in SERP features (like PAA, image packs, etc.) Again, very early, but worth noting. Stay tuned.


Source: https://www.seroundtable.com/reddit-not-ranking-google-38710.html

According to Barry, Reddit is still seeing a dip today.



Will Reddit start seeing more of its traffic decline from Google or is this just a blimp? Only time will tell, but this could be good news for other forums.🤔
 
I'm definitely not sad to hear that Reddit is beginning to rank lower in search engine results. Nothing against Reddit itself, but I've always found it a complicated platform to use. Not to mention, anytime I've tried signing up and making a post/adding a comment anywhere, my post/comment always seems to get auto-deleted and marked as spam or something, so I guess I must just seem like a bot to whatever AI horror patrols Reddit.
 
I'm definitely not sad to hear that Reddit is beginning to rank lower in search engine results. Nothing against Reddit itself, but I've always found it a complicated platform to use. Not to mention, anytime I've tried signing up and making a post/adding a comment anywhere, my post/comment always seems to get auto-deleted and marked as spam or something, so I guess I must just seem like a bot to whatever AI horror patrols Reddit.
Some subs have automods that will delete comments from accounts that have little to no karma unfortunately. I remember when I first joined back in 2013 I was a bit discouraged and wondered how I was going to get a lot of karma to participate in more subs. Turns out luck I guess was on my side because one of my coworkers at the time found a purple pepsi bottle and I posted it to Reddit, so I got thousands of upvotes from the post lol. I'm not upset about Reddit taking this hit either, I use it daily and don't mind it but forums are way better.
 

Users who are viewing this thread

Back
Top