Reddit is bringing AI-powered, automatic translation to dozens of new countries

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Reddit is expanding its machine learning-powered translation services to over 35 new regions across Europe, Asia, and Latin America, aiming to make the predominantly English-speaking platform more accessible to a global audience. This update follows the introduction of site-wide translations for French earlier this year, with Reddit previously offering users the ability to translate individual posts in multiple languages. The platform already allows users to choose their preferred content language for recommendations and set their display language, translating the Reddit interface.

This latest announcement comes seven months after Reddit's public debut. While the company has reported continued growth in both user numbers and ad revenue, expanding language accessibility is a key strategy to attract a broader global audience.

A standout feature of Reddit's new translation tool is its ability to automatically translate both posts and comments from a community's native language into the user's preferred language, based on their settings. This means discussions in different languages within a subreddit can flow seamlessly without users needing to manually translate each comment. As long as Reddit supports the language, users can post in any language, and it will be automatically translated into the community’s chosen language.

Supported users will see a new translate icon in their menu, allowing them to view content in their preferred language. Translated posts will be clearly labeled, and users will have the option to switch back to the original language if desired.

Reddit's translation services will also ensure that content is indexed in the supported languages for search engines, allowing non-English speakers to find Reddit results when searching in their native language. Although Reddit hasn’t listed all the supported languages yet, it has confirmed that Brazilian Portuguese and Spanish are already available in Brazil and Spain.

Source: https://techcrunch.com/2024/09/25/r...matic-translation-to-dozens-of-new-countries/
 
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