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OpenAI’s SearchGPT, initially launched as a temporary prototype in July, is set to be integrated into ChatGPT by the end of this year. Varun Shetty, OpenAI’s head of media partnerships, shared this update during an event for news publishers on Monday, as reported by PressGazette.
Regarding ad revenue, it appears that publishers will not receive any direct financial compensation for SearchGPT or ChatGPT; instead, they can anticipate “payment” in the form of increased clicks and traffic. Shetty emphasized that today’s search users are looking for direct answers rather than a mere list of links.
During his remarks at the Twipe Digital Growth Summit in Brussels, Shetty made several key points:
• “We see a significant opportunity to drive incremental traffic from new audiences, and we will assess if this traffic is valuable enough for our partners to remain engaged.”
• “Our initial focus will be on driving traffic.”
• “Our goal is to balance the user’s desire for timely information with the publishers’ need for proper attribution and traffic directed back to their sites.”
• “We aim to maximize the information-rich experience while also creating pathways for users to click through.”
• “We believe users are inclined to explore further—whether to verify what they see, satisfy their curiosity, or deepen their understanding of the content they encounter.”
When it comes to AI-generated news, Shetty pointed out that there’s little interest among readers. However, he noted that generative AI can assist journalists and content creators in refining their writing, making it more accessible to various audiences, translating content, or converting text into audio or video formats. He stated, “While no one wants to read AI-generated news, we can enhance journalists’ ability to recommend stories, locate suitable images within content management systems, and create contextual sidebars.”
Why does this matter? Despite having approximately 10,000 users in the U.S., SearchGPT has been driving more traffic for many large brands compared to Perplexity, according to the enterprise SEO platform BrightEdge. However, any ad revenue generated for news publishers is likely to be minimal—essentially pennies on the dollar.
While ChatGPT may not pose an immediate threat to Google’s search dominance, it does have a real opportunity to carve out a space in the search market. Given ChatGPT’s substantial user base, generative engine optimization (GEO) will become increasingly important in any SEO strategy.
In summary, OpenAI executives have ruled out sharing revenue from SearchGPT with publishers, at least for the time being.
Source: https://searchengineland.com/openai-searchgpt-chatgpt-integration-447379
As webmasters we may start seeing more traffic from OpenAi/ChatGPT in the upcoming months.
Regarding ad revenue, it appears that publishers will not receive any direct financial compensation for SearchGPT or ChatGPT; instead, they can anticipate “payment” in the form of increased clicks and traffic. Shetty emphasized that today’s search users are looking for direct answers rather than a mere list of links.
During his remarks at the Twipe Digital Growth Summit in Brussels, Shetty made several key points:
• “We see a significant opportunity to drive incremental traffic from new audiences, and we will assess if this traffic is valuable enough for our partners to remain engaged.”
• “Our initial focus will be on driving traffic.”
• “Our goal is to balance the user’s desire for timely information with the publishers’ need for proper attribution and traffic directed back to their sites.”
• “We aim to maximize the information-rich experience while also creating pathways for users to click through.”
• “We believe users are inclined to explore further—whether to verify what they see, satisfy their curiosity, or deepen their understanding of the content they encounter.”
When it comes to AI-generated news, Shetty pointed out that there’s little interest among readers. However, he noted that generative AI can assist journalists and content creators in refining their writing, making it more accessible to various audiences, translating content, or converting text into audio or video formats. He stated, “While no one wants to read AI-generated news, we can enhance journalists’ ability to recommend stories, locate suitable images within content management systems, and create contextual sidebars.”
Why does this matter? Despite having approximately 10,000 users in the U.S., SearchGPT has been driving more traffic for many large brands compared to Perplexity, according to the enterprise SEO platform BrightEdge. However, any ad revenue generated for news publishers is likely to be minimal—essentially pennies on the dollar.
While ChatGPT may not pose an immediate threat to Google’s search dominance, it does have a real opportunity to carve out a space in the search market. Given ChatGPT’s substantial user base, generative engine optimization (GEO) will become increasingly important in any SEO strategy.
In summary, OpenAI executives have ruled out sharing revenue from SearchGPT with publishers, at least for the time being.
Source: https://searchengineland.com/openai-searchgpt-chatgpt-integration-447379
As webmasters we may start seeing more traffic from OpenAi/ChatGPT in the upcoming months.
