Marketing Gorilla Marketing

[Shawn Gossman]

Gorilla marketing is when you use surprise or unconventional means of advertising or marketing something.

A flash mob, for example, is a form of gorilla marketing.

How do you all feel about using such a technique for marketing online communities?

If any of you have used this marketing strategy, tell us about it!

 

[Arantor]

I've never really thought about doing guerilla marketing for a forum before, or indeed for sites in general. When I've seen some things done, it usually seems to get a 'huh' reaction and people then move on rather than it being a meaningful conversion.

 

[Al]

If any of you have used this marketing strategy, tell us about it!

Have you got any examples of how guerrilla marketing would work for a community?

 

[Shawn Gossman]

Have you got any examples of how guerrilla marketing would work for a community?

I've considered writing "BikeSouthernIllinois.com" across the gravel of a local Southern Illinois bike trail I ride.

That would definitely be a form of guerrilla marketing.

I think it would really be niche specific on how you can accomplish it or not.

For my hiking forum, maybe I could create "flash sponsored groups hikes" in different areas and print a bunch of business cards with a QR code that goes to the forum.

Just to name a few things.

 

[frm]

I've considered writing "BikeSouthernIllinois.com" across the gravel of a local Southern Illinois bike trail I ride.

I'd honestly get a sign made that's identical to the park or trail signs and put something like "Bike Safely" or something generic on with

a QR code

It took 8 years for California to fix this guerilla "vandalism".



And perhaps even trail-marking signs for this as well (mile 1, or the GPS coordinates).

For my hiking forum

 

[Cpvr]

I've considered writing "BikeSouthernIllinois.com" across the gravel of a local Southern Illinois bike trail I ride.

That would definitely be a form of guerrilla marketing.

I think it would really be niche specific on how you can accomplish it or not.

For my hiking forum, maybe I could create "flash sponsored groups hikes" in different areas and print a bunch of business cards with a QR code that goes to the forum.

Just to name a few things.

For a forum, you could pass out flyers and stick them up at a mall, or a store. That would be a form of gorilla marketing. It's not the same as gorilla marketing, but you could even launch a press release, which would get your forum right in the media. You're able to launch free ones or paid ones.

That would work pretty well and get major viewers on your forum fast. It would also generate a ton of backlinks depending on how many media websites pick up your press release, which in turn, would grow your forum in the short term and long term.

 

[koyala]

I haven’t done gorilla marketing myself, but I studied it in a marketing class. It’s all about using unconventional, creative tactics to grab attention in public spaces. I found it fascinating, low cost but potentially high impact when done right.