Google launches new Site reputation abuse policy

[Cpvr]

Google has implemented a new site reputation policy and it’s now in effect.

The updated policy language as of now is.
Site reputation abuse is the practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site's ranking signals.

Updating our site reputation abuse policy | Google Search Central Blog | Google for Developers

developers.google.com

Forbes and a few other sites have received manuel actions for violating google’s new reputation policy thus far:

Forbes advisor has been completely deindexed for violating google’s new reputation policy.

https://searchengineland.com/google-site-reputation-abuse-policy-now-includes-first-party-involvement-or-oversight-of-content-448432

 

[Cpvr]

Lillyray has chimed in how this new policy will effect a lot of websites in the rankings:

Early thoughts about how Site Reputation Abuse will impact the SERPs:

Obviously, the biggest players have (finally) been removed from top positions for all kinds of high-volume keywords.

Many of the same sites that people have been complaining about being able to rank for everything for the past couple of years.

This frees up a whole lot of SEO opportunity, visibility and traffic for other sites not engaged in Site Reputation Abuse, such as specialized product review/affiliate sites, plus informational publishers.

Think Nerdwallet, Investopedia, Tech Radar, Tech Crunch, Nolo, Bankrate, etc.

The providers that the affiliate sites linked to - like insurance companies, VPNs, etc. - will probably see improved rankings as well.

Beyond that, this change will absolutely benefit Reddit and Quora even more, as Google has been showing a ton of forum results & "Discussions and Forums" for review & comparison content. I'm already seeing Reddit take top positions where Forbes ranked before.

Ecommerce sites will likely benefit as well, especially if they have blogs and upper-funnel content that answers questions previously targeted by the penalized publishers. (See Purina example below, and don't ask me why Purina Arabia ranks #1 in the US )

Also, small sites like law firm websites, government websites, and other "authorities" will gain rankings lost by many YMYL queries where these big players ranked on top for years.