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Guide 10 Free Tools to Check Any Website's Traffic

For in-depth, step-by-step tutorials and how-tos.

Scorpion (Girl)

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It's super important to understand how much traffic a website gets. Whether you’re a business owner, a marketer, or someone creating content, knowing how many visitors a site has, where they come from, and how they interact with the site can really help you improve. Luckily, there are many free tools out there that can help you check any website's traffic. Here are ten great ones:

1. Google Analytics

Google Analytics is one of the most popular tools for tracking a website's traffic, and it can also help you compare your site with your competitors. It gives you valuable info on how users are using a site, including page views and visitor demographics. If you’re serious about understanding online performance, this tool is a must-have.

2. SimilarWeb

SimilarWeb is a handy tool that gives detailed insights into a website’s traffic. It shows you the total visits, unique visitors, where the traffic is coming from, and how engaged users are. One of its cool features is that it estimates how much traffic your competitors are getting, so you can compare your site with theirs. The free version gives you a lot of useful data.

3. SEMrush

SEMrush is mostly known for helping with keyword research, but it also has traffic analysis features. You can use its Traffic Analysis tool to see how many visitors a site gets and where that traffic comes from. Although SEMrush has paid plans, its free trial offers enough features to give you a solid understanding of a website's traffic.

4. Ahrefs

Ahrefs provides a tool called "Site Explorer" that helps you see how much traffic a website gets. You can find out about its organic traffic, top pages, and the keywords that bring in visitors. While Ahrefs is primarily a paid service, it does have a limited free trial and some free features that are very useful.

5. Alexa

Alexa, which is now part of Amazon, gives traffic data like global rankings, page views, and bounce rates. Although it's famous for ranking websites, it offers insights into the demographics of the audience and how they engage with content. The free version lets you see traffic data and compare it to other sites.

6. Ubersuggest

Ubersuggest, created by Neil Patel, is mainly a keyword tool but also provides traffic data about websites. You can check how much traffic a site gets each month and see which pages are the most popular. This user-friendly tool gives you good insights for SEO and traffic analysis without any cost.

7. Moz's Link Explorer

Moz's Link Explorer is great for checking backlinks, which are important for driving traffic. While it doesn’t provide direct traffic analysis, understanding a website’s backlinks can offer insights into how it gets visitors. The free version lets you explore a limited number of backlinks and metrics for any website.

8. ChatGPT

ChatGPT isn’t specifically a traffic analysis tool, but it can help you learn how to evaluate website performance and might suggest other traffic analysis tools. You can ask it questions or get tips on SEO best practices, which can help with understanding traffic better.

9. Serpstat

Serpstat is an all-in-one SEO tool that also includes features for estimating traffic. By entering a website into its system, you can see data on organic and paid traffic, as well as referral sources. Serpstat also helps you compare how your site stacks up against competitors in terms of traffic and keywords.

10. WooRank

WooRank offers a website review tool that includes key traffic metrics like visits, bounce rates, and where the traffic is coming from. It also provides SEO insights and marketing suggestions, making it a useful tool for assessing a site's overall performance. The free version gives you a good quick overview of traffic statistics.
 
There’s some absolute gems listed here. Thanks for the article. There’s even a few I didn’t know about.
 
Thank you for this list! I knew of a few of them but like Cedric, I didn't know about most of them! I typically just check Google Analytics but now I'm going to check out the other websites you've listed as well. Though isn't Alexa defunct now? Amazon owns the rights but the old weblink goes to Amazon Alexa products homepage.
 

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